Quality is a key element of good blogging. If the material is not interesting, it will not be read. Of course there are different standards for what is interesting. Some people find the daily tweets of a celebrity interesting, while others can not get the job done other than a discussion about literature, which more resembles a rugged fight than academic discourse.
The celebrity effect can be discounted – it is not necessarily that Lady Gaga or Stephen Frys tweets are composed in a certain way. It is the career that these stars have had, and the interest in what such a career celebrity says that draws the people. Since most authors (and especially most bloggers) are not cult celebrities, the focus on quality content is a sure focus to take on.
But what does content quality do? How do you get the good ideas and more importantly, communicate them every week with a smooth update plan?
Worth to argue over
One good idea is that a people can take sides. Talk radio is based on this premise, just like the modern media system. Controversy sells brands like nothing else in this world. Rockstar Games does not mind parenting disdaining its popular Grand Theft Auto series – the controversy generated by people who wage over the benefits of the game is free advertising, release after release.
Then choose ideas that people can have an argument, or at least a lively discussion about. This involves incorporating specific details whenever possible. Do not argue about “Obama’s health care plan”; rather, choose a specific part of the plan and indicate why you are for or against it, with supporting reasons. Then encourage the discussion. Respond to those who disagree with you. Highlight and highlight arguments on important points. Take care of people’s innate needs to share their views.
Watch videos, share videos
Embedding videos from different hosting websites is absolutely no work at all. Most video stations include blog embed code so people can do it a lot and there’s absolutely no reason not to do that.
Providing a good video is a mental shortcut that can help promote high quality content. If someone makes an insight video about an item, including it may provide a good discussion, and your current blog entry may be an overview of the thoughts the video brings up. Alternatively, this is a great way to find a person with defective ideas on and give a correction to their premises again point by point. Entire blogs and video blogs have been made about the concept of lampooning or correction of the bugs in other videos so you should not overlook this potential feeding area.
Join other blogs
Your blog must have a list of other blogs you visit and you should be actively commenting on these blogs under your own name. This is free advertising, especially if you include a link to your blog in your username. This is a common practice and is not spam. But mention your blog and shoots it in every small conversation, even though the topic being discussed is not on your blog on all IS spam and will be received badly.
And other blogs are great places to find ideas, especially if these blogs are full of great discussion and content. Someone may share a good idea that you can transfer to your blog and write your thoughts (of course, also a link back to the original blog). An author may say something that you strongly agree or strongly oppose, but in any way, if it makes you think, you have something to blog about.
Resisting Need for Navel Gaze
Some blogs take a trip to the surreal and super insightful. Sometimes this works, but it often does not. In his posthumously published autobiography, comedian George Carlin discussed how his career went from performing in high class clubs with legendary comedy to a bizarre retrohippy style, where he discussed topics like banal as the navel. He described the latter period as one of the worst in his career, where people had described him as a historic curiosity to be forgotten.
This is not to say that a blog should ignore topics of interest to the blogger. If you are not interested in your work, it will show and the content will suffer. However, it is a shame to be aware of your audience. Think about where the idea came from. If the idea really is yours, feel free to test it. But do not ignore the reaction – if interest is not there, clear it up as an experiment and proceed. If the audience is locked up, feel free to drive with it.
Ideas that come from external sources are often more interesting to work with. Your own material is important, but links it with thoughts and concepts shared by others. In short, you must build the bridge between your thoughts and theirs, rather than trying to bury them in your own interrupted speculations.